He 'gets' it -- and if you're lucky enough to have him write copy for you, you'll profit from it!" David Garfinkel, World Copywriting Institute ""But more than that his sales letter is pulling sales and making money, which is the real world test. He's an excellent copywriter." Dr. Joe Vitale, Hypnotic Marketing Inc. "I have to tell you the bullet copy you just wrote for me is fantastic. You pack b

And so you're faced with challenge number two! So many "Copywriting Courses and ebooks" seem to be written with a view of setting the buyer up for a degree course in copywriting! With hundreds of pages explaining the psychology of human nature and which part of the brain makes which decision based on what criteria etc. etc. Talk about info overload! In most cases they and you, only want to write a

It really started to feel like the online selling bandwagon was leaving town without me. And I wasn't far off giving up on my dream of being an info product seller completely, when I stumbled upon something extraordinary from an extremely unlikely source. A friend had lent me a business book months earlier and I finally got around to reading it (remember those things? An actual book… with real wor